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10 Tips to Increase Your Organic Page Ranking Digital Marketing Institute.
By adding a keyword specific to the page in an ALT tag on your web page, you can help boost your web pages organic search ranking. Here are a few golden rules when adding an ALT tag to your image. Keep the text short, no longer than three to six words if possible. Make sure you mention the page topic in your ALT tag description. Dont stuff it with keywords. Like your page copy, try to be as natural as possible. URL Structure matters. The structure of your url is important, try to keep it between 50-60 characters. Although the likes of Google and Bing can process longer URLs without any real issues, studies from MOZ show that shorter URLs tend to perform better in natural search. Generally, a URL containing less than 100 characters is good, and one consisting of 50 - 60 characters is even better. Mix up your anchor text. We brushed over anchor text before, so let's' shed a little more light on the subject. What is anchor text exactly, you say?

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