![]() Google Easter egg meets all criteria for a good keyword, so it has a high chance of performing well on YouTube. Before we get into how to optimize YouTube videos, its important to understand the factors youre optimizing for and why. The next section goes over the ranking factors for YouTubes algorithm. Understanding YouTube SEO Ranking Factors. The first thing to understand about optimizing videos is YouTube has two algorithms. Theres the recommendation algorithm, which ranks content on YouTubes home page and suggested videos sections. And theres the search algorithm, which ranks content in YouTubes search results. |
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![]() The purpose of keyword research is both to brainstorm ideas and figure out what viewers want. Including keywords and related terms throughout your content is a low-hanging way to boost your rankings versus videos that totally ignore YouTube SEO. Optimize your video titles, descriptions and more. |
![]() In this guide, we went through the basics of YouTube SEO to start your journey on how to rank on YouTube better. With these tips and methods, you can grow a YouTube channel and increase your video views sustainably. Even if you find yourself going viral, utilizing the basic steps to find the keywords, optimizing titles, descriptions, and tags is what will keep you on top. And its crucial to remember that search engine optimization in YouTube is not the only way to achieve growth, nor is it the path of success alone. But itll help you reach your goals faster. Always improve your content for the better and look for ways to increase engagement with your audience as its the core of a successful YouTube video and channel. |
![]() That means youll get more high-quality traffic to your video, and ultimately, your site. Heres a real-life example.: Because Backlinko is in the SEO niche, Im going to look for video keywords using searches like keyword research tips, how to build backlinks and SEO tutorial. The keyword SEO tutorial brings up 4 YouTube results in Google.: Sure enough, that keyword exceeds our minimum of 100 monthly searches.: So that would be a great keyword to create a video around. In fact, I already did. Speaking of creating your video. Step 2: Publish a High-Retention Video. Heres the truth.: If you want your videos to rank, you need to keep people watching. The amount of your video that people watch is known as Audience Retention. And YouTube has gone on the record saying: Audience Retention is a HUGE ranking factor. To quote YouTube.: In other words.: If your video keeps people on YouTube, YouTube will rank your video higher in the search results. |
![]() You dont need a huge budget to start making great videos. You can produce a viral video using just the phone in your pocket and a free video editor. The best channels stand out because they have something unique to offer. If you have a unique value proposition of your own, and if you go the extra mile to create videos people love, you can become very successful on YouTube. Whats your best tip for standing out on YouTube? See How My Agency Can Drive Massive Amounts of Traffic to Your Website. SEO - unlock massive amounts of SEO traffic. See real results. Content Marketing - our team creates epic content that will get shared, get links, and attract traffic. Paid Media - effective paid strategies with clear ROI. Book a Call. Do you want more traffic? Hey, I'm' Neil Patel. |
![]() To increase backlinks and add to your SEO efforts, make sure you post on multiple platforms which can include your website, blog, and even guest posting on other blogs that your video can add value to. The more backlinks you are able to create, your SEO for YouTube will work better. |
![]() Utilizing playlists can pack all this together into an informative and effective sales funnel that will also boost your YouTube rankings, Manzone says. And in addition to guiding users through their buying journeys, 9Sails Kyle Kasharian says playlists will help you capture the up-next spot and encourage users to consume more of your content in a single sitting. Finally, Vito Michael of Vaetas recommends adding a link to the playlist URL in each videos description and embedding the playlist for each video in blog posts on your website. Remember: Quality Comes First. Finally-but most importantly-is quality. After all, no amount of SEO will get your videos to rank if theyre low-quality to begin with. Our respondents offered a few final tips to help you improve the quality of your videos. Mony Raanan of Audiobuzz says that you can increase watch time by selecting the best music for your video. |
![]() Add hashtags to increase reach. Create a playlist about your videos general topic. Optional: Leave a pinned comment on your own video. Rename your video file using a target keyword. Just like you would when optimizing written content, you'll' use an SEO tool to first identify keywords you'd' like your video to focus on you can browse popular YouTube SEO tools below these tips, or just click that link earlier in this sentence. |
![]() You dont want them to think you are simply asking for a favour. By including your videos in their playlists, they can cater to their viewers needs and also increase their own watch-time. It also helps to offer to include their videos in your playlists too-sort of like a swap! Add closed captions. YouTube videos are able to support closed captions to benefit people with hearing difficulties. An added bonus of these captions is that they are crawled by YouTube and Google, so they can work to boost your YouTube SEO! YouTube can automatically caption your videos, but this is usually riddled with errors. To get your closed captions indexed and make them YouTube SEO-friendly, you need to edit the captions YouTube provides or upload your own. Top 3 YouTube SEO tools. Another piece of good news is that you dont have to go it alone. There are plenty of sofware rtools out there to help you nail video SEO like a pro. |
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